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What is ES&S AutoMARK?



I've found marketing docs about ES&S AutoMARK, but I don't understand
what it actually IS. It's not the paper ballot (?).
It's not the optical scanner that reads the marks on the paper ballot (?).
It must be some sort of electronic gizmo that helps the voter mark the
ballot, right? Or am I just really confused? (Well I already know the
answer to this last question is YES) Can someone explain?