Ad campaign

[Ralph Shnelvar <ralphs@xxxxxxxxx>]

Dear Bob:

On Fri, 15 Oct 2004 09:05:37 -0600, you wrote:


[snip]

>> >$1000 helps us fund one week of our PR firm to pitch these stories to the
>> >press, or to arrange for press conferences and interviews for our story 
>>to
>> >get heard in these remaining days before the election, or to write and
>> >transmit media advisories and media kits.
>> >

Bob, let me ask the following question: Has your PR firm given you any
indication of how to do an "event" that will get this issue public attention
and "cut through the chatter"?

I repeat, an ad campaign will get completely lost is the noise of all the
other ads (commercial and political) at this time of year.

It's easy (and wasteful) to spend money on ads.  It's hard to come up with a
guerilla campaign that will be successful.



Bob, this movement must last past this election.  Blowing your wad now will
accomplish nothing.

Ralph Shnelvar