Re: Ad campaign

[Evan Daniel Ravitz <evan@xxxxxxxx>]

On Fri, 15 Oct 2004, Ralph Shnelvar wrote:

> Dear Bob: [McGrath, head of CFVI]
>
> On Fri, 15 Oct 2004 09:05:37 -0600, you wrote:
>
> > [snip]
>
> >> >$1000 helps us fund one week of our PR firm to pitch these stories to the
> >> >press, or to arrange for press conferences and interviews for our story
> >>to
> >> >get heard in these remaining days before the election, or to write and
> >> >transmit media advisories and media kits.
> >> >
>
> Bob, let me ask the following question: Has your PR firm given you any
> indication of how to do an "event" that will get this issue public attention
> and "cut through the chatter"?
>
> I repeat, an ad campaign will get completely lost is the noise of all the
> other ads (commercial and political) at this time of year.
>
> It's easy (and wasteful) to spend money on ads.  It's hard to come up with a
> guerilla campaign that will be successful.
>
>
>
> Bob, this movement must last past this election.  Blowing your wad now will
> accomplish nothing.
>
> Ralph Shnelvar


I agree completely. People are tuning out the repetitive campaign
commercials and ours wouldn't blip on the radar TV screens.

Here's what really has happened: The techie people spent so long
getting back to the basics of hand-counted paper ballots (at least
in the short run) that lawsuit possibilities disappeared -until
AFTER the fact of the election.

The election will be another long-playing disaster.

Evan Ravitz

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