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Re: Ad campaign

We haven't had the ability to get together with our PR firm due to conflicts and the fact that we have been spread too thin to handle all of this. We have other commitments (some of us have full time jobs) and we've needed someone to pick up the ball and run with it, but no one has stepped forward.

This is why we've considered paying for a PR firm to do what volunteers either have not been able to do or have stepped in too late to do effectively. We hope to invite them to a meeting this coming Tuesday evening to strategize and prioritize actions.

We are not married to an ad campaign. As the PR firm remarked, we ought to be focusing upon what we do on Nov. 3rd after the election, when there will be a need for voices to step forward with statements, solutions, and rallying cries.

The 2 things we wanted to advertise was: how to protect your vote (hand carried paper absentee delivered at the last possible moment) and our hotline for reporting incidents.

If we cannot collect the facts of fraud or malfunction during this election, we will have no standing to sue for change or remediation based upon "suspicion".

We encourage folks to step forward to help us in strategizing for guerilla style marketing of our message.

I will be out of town on business this week and unavailable to monitor events in Colorado. I encourage folks to contact Laurie Bretz (cc'd on this e-mail) or Carolyn Bininski or Margit Johannsen, also cc'd on this e-mail, with any other thoughts, actions, ideas, or suggestions.

Bob

From: Evan Daniel Ravitz <evan@xxxxxxxx>
To: Ralph Shnelvar <ralphs@xxxxxxxxx>
CC: cvv-discuss@xxxxxxxxxxxxxxxxx, TresCeeA@xxxxxxx, davide475@xxxxxxxx, summerstorm03@xxxxxxxxxxx, donna@xxxxxxxxxxxx, pklammer@xxxxxxx, mlambie@xxxxxxxxxxx, peter.raich@xxxxxxxx, jpezzillo@xxxxxxxxx, bthack@xxxxxxxxxxx, laurieannb@xxxxxxx, dougrcurtis@xxxxxxxxxxx, SDeLeo@xxxxxxxxxxxxxxxxxxxxxxxxx, Margitjo@xxxxxxx, myriah@xxxxxxxxx, s.sadler@xxxxxxx, taichiproj@xxxxxxxxxxxxx, toso@xxxxxxxxxxxxxxxxxxxxxxx, carolyn@xxxxxxxxx, cary.lacklen@xxxxxxxxxxx
Subject: Re: Ad campaign
Date: Fri, 15 Oct 2004 21:58:52 -0600 (MDT)


On Fri, 15 Oct 2004, Ralph Shnelvar wrote:

> Dear Bob: [McGrath, head of CFVI]
>
> On Fri, 15 Oct 2004 09:05:37 -0600, you wrote:
>
> > [snip]
>
> >> >$1000 helps us fund one week of our PR firm to pitch these stories to the
> >> >press, or to arrange for press conferences and interviews for our story
> >>to
> >> >get heard in these remaining days before the election, or to write and
> >> >transmit media advisories and media kits.
> >> >
>
> Bob, let me ask the following question: Has your PR firm given you any
> indication of how to do an "event" that will get this issue public attention
> and "cut through the chatter"?
>
> I repeat, an ad campaign will get completely lost is the noise of all the
> other ads (commercial and political) at this time of year.
>
> It's easy (and wasteful) to spend money on ads. It's hard to come up with a
> guerilla campaign that will be successful.
>
>
>
> Bob, this movement must last past this election. Blowing your wad now will
> accomplish nothing.
>
> Ralph Shnelvar


I agree completely. People are tuning out the repetitive campaign
commercials and ours wouldn't blip on the radar TV screens.

Here's what really has happened: The techie people spent so long
getting back to the basics of hand-counted paper ballots (at least
in the short run) that lawsuit possibilities disappeared -until
AFTER the fact of the election.

The election will be another long-playing disaster.

Evan Ravitz

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Evan Ravitz          303 440 6838           evan@xxxxxxxx
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