Re: Possible Denver Post Ad

["Ken DeBacker" <therebis1475@xxxxxxxxxxx>]

To all,

Ad rate is $24k for 1/4 page ad in the Sunday ed of RMN/DP

www.nacorp.com/NAC2/pdf/2003/RealValue.pdf

When I owned an art gallery the cost of a one inch, three column wide, 
bottom page ad for Westword was $800 dollars.  The rule of thumb for adverts 
in newspapers is that it takes 8 weeks of advertising to make a reader 
impression.

The cost for 16 ad spots (3 in prime a.m. and 3 in prime p.m. drive times) 
for KVOD was $1600 dollars.  I don't remember the exact time frame.

Radio/Televison PSA's are cost effective compared to retail rates (no matter 
what kind of discounts one can get).

Sincerely,

Ken




> From: Edermarth@xxxxxxx
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> summerstorm03@xxxxxxxxxxx, donna@xxxxxxxxxxxx, jpezzillo@xxxxxxxxx,        
> mlambie@xxxxxxxxx, peter.raich@xxxxxxxx
> Subject: Re: Possible Denver Post Ad
> Date: Thu, 10 Jun 2004 23:43:00 EDT
>
> Good idea, though the suggested chronology utterly amazes me: first
> September, second July?   Okayyyy.........
> I repeat the caution I sent to Bob McGrath only initially:  Jeffco county
> clerk has already sent mailings asking who wants absentee ballots. By Sept 
> it may
> be way too late; people are throwing out the mailing as we speak. Maybe
> something sooner would be in order, like, now.
> betsy ermarth

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